Converse Website
For nearly 3 years I was "the voice" for the main branding site, microsites, stores, email, banners. You name it, I wrote it. In addition to exceeding aggressive sales goals, the site won numerous awards and was featured in the CA Interactive Annual two years in-a-row.
“First and foremost, our kudos go out regarding the store’s product descriptions. Anyone who writes knows how difficult it is to be inventive with repetitive content needs; instead of writing bland product descriptions, this writer took the effort to include facts and anecdotes that makes the descriptions original, story-like and interesting.”
- Communication Arts, 2006 Interactive Annual
Agency: ZAAZ
AD: Kristen White
CD: Jon McVey
ICD: Tim Klauda
PM: Kortni Whittle
AM: Beth Nouguier
“First and foremost, our kudos go out regarding the store’s product descriptions. Anyone who writes knows how difficult it is to be inventive with repetitive content needs; instead of writing bland product descriptions, this writer took the effort to include facts and anecdotes that makes the descriptions original, story-like and interesting.”
- Communication Arts, 2006 Interactive Annual
Agency: ZAAZ
AD: Kristen White
CD: Jon McVey
ICD: Tim Klauda
PM: Kortni Whittle
AM: Beth Nouguier
Published on:
2011
Copywriting
- Converse Website
For nearly three years, I worked with ZAAZ to concept and copywrite nearly everything for Converse online -- the main branding site, microsites, the store, emails, banners and more. It was great being "the voice" of such an iconic international brand. We exceeded aggressive sales goals while winning numerous creative awards and industry kudos. 
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In a hurry? No problem-o. Here's an abridged tour of some digital projects I concepted, wrote, and edited together with some jammin' tunes.* Hopefully it will be worth your 2:30.
So crank it up, sit back, and enjoy!
* Muse and Chemical Brothers. (Thanks.)Advertising, Copywriting, Creative Direction2011 -
Concepting & copywriting for a national, integrated Organic Valley campaign -- featuring terrific photography from several of their family farms across the country.
Agency: Livengood-Nowack
AD: Bob Thompson
CD: Rick Dalbey
Photographer: Joni KabanaCopywriting2011 -
Besides their packaging, this was the first branding work for Coors-owned Blue Moon Brewing Company. It helped establish Blue Moon's voice.
Agency: Razorfish
AD: Bob Thompson
CD: Bob Vandehey & Tim Sprowl
ECD: Jim Gibson
AM: Eric LePireCopywriting2011 -
Small town charm from a small town bank. This campaign of 30-second TV commercials for Columbia River Bank. won "Best of the Best" at the national
ABA Awards.
“The Mother Ship gave us something we’d been sorely missing: Personality.”
- Stephanie Wojtecki / VP and Director of Marketing @ Columbia River Bank
Agency: The Mother Ship
CD/Writer: Jim Terry
CD/AD: Tom Cheevers
Director: Brent Carpenter
Studio: At LargeCreative Direction2011 -
More than just a repository of information, a primary objective of this website redesign was to develop a fun, engaging and inspiring brand personality.
Client: Women's Sports Foundation
Agency: The Barbarian Group
AD/Design: Jessie Rauch
CD: John Alderman
Account Director: Alexandra Trevor
Senior Producer: Tiffany Dickson
Associate Producer: Perrie Briskin
Editor: David Bartin, Woodland Inc.
“Thanks again for all of your hard work on this project. The client is SUPER happy!!! (Yes, with three exclamation points.) The writing really helped this all come together.”
- Jessie Rauch @ The Barbarian GroupCopywriting2011 -
Over the years, I've worked on quite a few projects for Organic Valley, a farmer-owned cooperative. Good people. Good work. Good karma.
Agency: Livengood-Nowack
AD: Bob Thompson
CD: Rick DalbeyCopywriting2011 -
Audio candy. Theater of the mind. Copywriter's sandbox. (Radio.)
SIMPLE / Volkswagen
MUSCLE-PULL / Washington State Lottery
JINGLE / Mattress World
JAMES BROWN / Stark's Vacuums
BIG PICTURE / Chelsea Audio-Video
POKER / Washington State LotteryCopywriting, Creative Direction, Advertising2011 -
This video introduces a new HTC mobile phone
targeted to the urban socialite. Created with the
good people at Hornall Anderson Design Works
and WINTR.Marketing, Advertising, Copywriting2011 -
What’s that you say? You’d like to see more? Then so shall it be. Of course, I don’t honestly expect you to read every word, but if you do, I sincerely hope it was worth your while.Advertising, Copywriting, Creative Direction2011 -
First, Freightliner built their own wind tunnel. Then
they built the world's most wind-resistent truck.
Agency: HMH
AD: Bob Thompson
CD: Leah Henderson
* * * * *
What started as a simple bi-fold pamphlet included with all new Volkswagens turned into a nice little brochure. The new Carefree Maintenance plan added value to their vehicles – and this brochure added value to their plan.
Agency: Crispin Porter + Bogusky
AD: Martin Soendergaard
ACD: Mel Kreilein
CD: Tony Calcao
ECD: Andrew Keller, Rob ReillyCopywriting2011 -
Hangtags for select Converse shoes. It's the little
details that make all the difference.
Agency: Sandstrom Design
Designer: Steve Sandstrom
CD: Steve SandstromCopywriting2011 -
Most people think of Farm Aid as a concert. This integrated campaign was developed to help promote their resource network for family farmers.
Agency: Livengood-Nowack
AD: Bob Thompson
CD: Rick DalbeyCopywriting2011 -
With no college mascot to root for, Marylhurst University relies on a heritage of academic excellenece to attract potential students. Turns out current students, faculty and alumni all like to feel proud of their school, too.
Agency: The Mother Ship
Writer/CD: Jim Terry
AD/CD: Bob ThompsonCreative Direction, Copywriting2011 -
Billboards, transit, walls and other larger-than-life opportunities to leave an impression.Copywriting2011
