What happens when you ask some of the world’s most provocative street artists to share their interpretation of Las Vegas in an immersive VR experience? We decided to find out. These mind-altering 360-degree videos go way beyond show-and-tell — they transport viewers straight into a wild, unique and unforgettable Vegas experience. (Enjoy.)

CLIENT: Las Vegas Convention and Visitors Authority

AGENCY: R&R Partners

CD: Jim Terry

ECD: Arnie DiGeorge

Interactive CD: Ronaldo Jardim

Digital Content Director: Vaitari Anderson

Design Director: Jeff Zimm

Designer: Dwayne Grech

Producer: Stanzie Dunn

Account Manager: Cassidy Francois

Account Director: Amanda Moul

Group Account Director: Yanick Dalhouse

VR Production CD: Andrew Cochrane

VR Creative Lead: John Fragomeni