Max out your Merry.
The holidays are a busy time of year. Luckily the new Dell PCs with built-in AI features let you get more done faster — so you’ve got extra time to do the things you enjoy with the people you love. Recognize that voice? We had a blast recording with Awkwafina for this campaign.
Special delivery: Joy.
This Connected TV commercial featured the same delivery bot as seen in the branding TV, lovingly named “Joy.” 2025 was a big year for AI, and this spot showed how both businesses and families could use it to help enhance the holidays.
Robotic goodness.
A social campaign for Dell Technologies featuring University of Texas computer science student, Tanay Garg, Dell XPS 13, and the ‘Joy’ bot from our holiday campaign. These social posts generated the best response of any Dell social campaigns in the last several years. #HookEmHorns
CD/WRITER: Jim Terry
CD/AD: Allison Hembd
SR. ART DIRECTOR: Katey Barrett
SR. WRITER: Melissa Stuart
ART DIRECTOR: Pam Leal
ART DIRECTOR: Gilbert Aguirre
SR. PRODUCER: Rob Loud
GCD: Susan Corbo & Becky Armentrout
ECD: Justin Ebert & Niraj Zaveri
ACCOUNT: Mario Isaac & Jenny Taylor
EDITOR: Ariel Quintans @ Nomad
ANIMATION: Neon Zoo
AGENCY: VML