It’s one thing to get people thinking about Dell PCs and accessories. It’s another to get them to buy. Our team has been remarkably successful at doing both. Over the past several years, an increasingly heavy emphasis has been put on social media. For a global corporation like Dell, this means providing creative that can be scaled and localized for different languages, cultures, products and prices. This has meant creating hundreds of social media videos for promotional campaigns throughout the year. Here are just a handful of examples.