Rebooting the Skechers brand.
A brand known for inexpensive, gimmicky shoes, Skechers needed a personality makeover to get credibility with their new Performance Division. This TV spot lets runners know that Skechers sponsors America's #1 marathon runner, Mebrahtom Keflezeghi. (But you can just call him Meb.) It was the foundation of a bigger campaign inviting runners to "Put yourself in Meb's shoes."
And check out more fun work for Skechers, below: Print, OOH, in-store, digital and more.
WRITER/ACD: Jim Terry
SR. AD: Chris Caparro
CD: Rex Fish / Joe Hemp
ECD: Joe Hemp
CCO: ROB Siltanen
AGENCY: Siltanen & Partners