Camp Google

Camp Google is an online summer camp designed to get young kids asking questions about science, nature, music and beyond. I was part of the 72andSunny creative team who created the videos and DIY science projects rolled out over the 4 weeks of camp. From a kids cooking show at NASA to grooving with Zendaya, it was one wild ride. Can't wait for next year. #DoItForTheKids

g.co/campgoogle

AGENCY: 72andSUNNY

CDS Paul Nguyen / Chi Jones

WRITERS: Robert Cull / Jim Terry

DESIGNERS: Ed Broussard  / Ryan Davis

PRODUCERS: Skyler Courter / Sandra Hagenblum

Digital Domain

In a hurry? No problem-o. Here's an abridged tour of some digital projects I concepted and wrote--along with some jammin' tunes from Muse and The Chemical Brothers. Hopefully it will be worth your 2:30. So crank it up, sit back, and enjoy already! 

Featured work incudes Converse, National Geographic, Blue Moon Brewing, And1, Sony, Xbox and the ZAAZ agency website -- driven by an interactive chatbot with ever-optimizing 10,000+ line database to simulate AI and promote a dialogue. (It was like having a conversation with me.)

Rebooting Skechers

Rebooting Skechers

Over the past few years, Skechers has gone from a brand associated with gimmicky bubblegum fashion to legit player in a variety of category segments.  Savvy product development and persistent branding have helped dramatically increase sales, expand markets and change the perception of this challenger brand. In addition to their popular walking shoes, we helped give their new performance division some street cred.

AGENCY: Siltanen & Partners
ACD/WRITER: Jim Terry
SENIOR A/D: Chris Caparro
CD: Rex Fish
ECD: Rob Siltanen

We Believe

Anthemic TV commercial for Coldwell Banker featuring the dulcet tones of Tom Selleck. As the bottom dropped out of the real estate market, we had to remind people that the value of a home was about more than just a financial investment.

Prepare to feel all warm and fuzzy inside. 

AGENCY: Siltanen & Partners
CCO: Rob Siltanen
CD/AD: Scott Bremner
ACD/WRITER: Jim Terry
SENIOR WRITER: Brian Howell
ACCOUNT MANAGER: Kelly Saffrey
ACCOUNT EXECUTIVE: Jeff Houser
DIRECTOR: Carolyn Chen
PRODUCERS: Jason Dennis / Maricela Rogers
ASSOCIATE PRODUCER: Kenia Calderon
EDITORS: Andrew Peters / Lee Cowan

Shock Absorbing

In Texas, keeping your house cool during the sweltering summer months can be expensive. Our goal was to promote Reliant's flat rate plan to help their customers avoid stickershock when opening their bills during peak summertime use. It's predictability -- for people who don't like surprises. 

Recognize that voice? It's Matthew McConaughey. To get into character, we asked him to record shirtless. 

AGENCY: Innocean
WRITER: Jim Terry
A/D: Jackie Franklin
CD: Chris Halas / Tricia Ting
ECD: Greg Braun

Chuck Run Amok

Chuck Run Amok

For nearly 3 years, I was "the voice" for Converse online. I wrote and concepted nearly everything, including the main branding site, microsites, stores, email, banners and beyond.

In addition to exceeding aggressive sales goals, the site won numerous awards and was featured in the CA Interactive Annual two years in-a-row. 

AGENCY: ZAAZ
WRITER: Jim Terry
A/D: Kristen White
CD: Jon McVey
ICD: Tim Klauda
PM: Kortni Whittle
AM: Beth Nouguier

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MORNIN' MEB

Congrats to Meb Keflezighi on winning the 2014 Boston Marathon. An amazing runner & one helluva nice guy. 

This TV spot lets runners know that Skechers sponsors America's #1 marathon runner, Mebrahtom Keflezeghi. (But you can just call him Meb.) 

AGENCY: Siltanen & Partners
ACD/WRITER: Jim Terry
SENIOR A/D: Chris Caparro
CD: Rex Fish
ECD: Rob Siltanen

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Never Have I Ever . . .

An online game promoting Universal Pictures' social media thriller, "Unfriended." Derived from the classic drinking game, "Never Have I Ever . . . " was created to play with friends online. But be prepared for some awkward moments when these questions reveal more about you and your friends than you ever wanted to know. PLAY AT YOUR OWN RISK.

In addition to writing instructional, game-flow and social media copy, I also wrote a couple hundred questions designed to make people squirm and hopefully LOL! 

www.UnfriendedMovie.com/NeverHaveIever

AGENCY: North Kingdom
CLIENT: Universal Pictures
CD: Kali Adams
PRODUCER: Catherine Lee
WRITER: Jim Terry
 

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Camp Google

Camp Google is an online summer camp designed to get young kids asking questions about science, nature, music and beyond. I was part of the 72andSunny creative team who created the videos and DIY science projects rolled out over the 4 weeks of camp. From a kids cooking show at NASA to grooving with Zendaya, it was one wild ride. Can't wait for next year. #DoItForTheKids

g.co/campgoogle

AGENCY: 72andSUNNY

CDS Paul Nguyen / Chi Jones

WRITERS: Robert Cull / Jim Terry

DESIGNERS: Ed Broussard  / Ryan Davis

PRODUCERS: Skyler Courter / Sandra Hagenblum

Girls Rule

Girls Rule

More than just a repository of information, a primary objective of this website redesign was to develop a fun, engaging and inspiring brand personality. 

CLIENT: Women's Sports Foundation
AGENCY: The Barbarian Group
WRITER: Jim Terry
AD/DESIGN: Jessie Rauch
CD: John Alderman
ACCOUNT DIRECTOR: Alexandra Trevor
SENIOR PRODUCER: Tiffany Dickson
ASSOC. PRODUCER: Perrie Briskin
EDITOR: David Bartin, Woodland Inc.


“Thanks again for all of your hard work on this project. The client is SUPER happy!!! (Yes, with three exclamation points.) The writing really helped this all come together.” 
 
- Jessie Rauch @ The Barbarian Group

AT&T U-verse TalkBack

TalkBack is second-screen experience for AT&T U-verse promoting their coverage of the SEC Network. The live Q&A format allows college football fans to watch the big game while interacting with former NFL and SEC players and coaches. My role was to help conceive the experience, develop the show format and content -- and promote the featured game and talent each week throughout the season with an extensive social media campaign. 

CLIENT: AT&T U-verse
AGENCY: Possible Worldwide
ECD: Danielle Blydenburgh
ACD: Max Menath
AD: Kyllan Tower
Producer: Chris Garces
Talent: Athlon Sports
Copy: Jim Terry

Farm Life

Farm Life

Having grown up in the Pacific Northwest, I'm no stranger to life on the farm. Over the years, I've had the opportunity to help create wholesome goodness for brands like Organic Valley, Darigold, Farm Aid and more. 
 

AGENCY: Livengood-Nowack
WRITER: Jim Terry
AD: Bob Thompson
CD: Rick Dalbey
PHOTOGRAPHER: Joni Kabana

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King Bee

Spokespandas, Eddie and Tom-Tom continue their legacy of hijinx in this TV commercial for Panda Express promoting their new Honey Sesame Chicken. 

AGENCY: Siltanen & Partners
ECD: Rob Siltanen
CD: Rex Fish / Joe Hemp
WRITER/ACD: Jim Terry
SENIOR A/D: Chris Caparro
PRODUCER: Jason Dennis
ACCOUNT DIRECTOR: Kelly Saffrey
ACCOUNT EXECUTIVE: Michele Leach
EDITOR: Tommy Park
POST: Saline Project