Talk Back is second-screen experience for AT&T U-verse promoting their coverage of the SEC Network. The live Q&A format allows college football fans to watch the big game while interacting with former NFL and SEC players and coaches. Participants were encouraged to join the conversation and play along. My role was to help conceive the experience, develop the show format and content -- and promote the featured game and talent each week throughout the season with an extensive social media campaign. 

CLIENT: AT&T U-verse
AGENCY: Possible Worldwide
WRITER: Jim Terry
AD: Kyllan Tower
ACD: Max Menath
ECD: Danielle Blydenburgh