Rally around the team.
Football. Baseball. Softball. LaCrosse. When Nike formed a new group with all four of these sports under a single umbrella, they wanted an inspirational call-to-arms to mark the occasion. To help launch Nike Field Sports internally, we designed and printed a brand manifesto book focusing on the core principle shared by all of these exciting sports: Teamwork.
WRITER/CD: Jim Terry
AD/CD: Keith Crawford
DESIGN: Rosie Lee (NYC)
CLIENT: Nike